Development of an international marketing strategy
Customer
International testing service
Project
Development of an international marketing strategy
Power range
Marketing & Sales Consulting
Description
Task
Development of a cross-business unit international marketing strategy (time horizon: 5 years) in the energy sector.
- Analysis of relevant industries and strategic business areas as well as strategic influencing factors (customer structure and competition) in all target regions worldwide.
- Identification of focus industries and business areas and derivation of recommendations for action.
Result
- Development of a target matrix with strategic recommendations for action for the strategic business areas.
- Distinguish between regional and global strategies and determine expected results per business area and strategic business unit.
- The results were then translated into a positioning and, as a result, into a copy strategy.
Main focus
- International marketing strategy (time horizon: 5 years)
- Identification of potentials and recommendations for action
Your contact
References from the same area
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
DACH Brand Beverage Industry – Realignment of the Condition System
Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.
Price & Conditions Management
Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
DACH Brand Beverage Industry – Realignment of the Condition System
Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.
Price & Conditions Management
Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.