Development of an international marketing strategy

Customer

International testing service

Project

Development of an international marketing strategy

Power range

Marketing & Sales Consulting

Description

Task

Development of a cross-business unit international marketing strategy (time horizon: 5 years) in the energy sector.

  • Analysis of relevant industries and strategic business areas as well as strategic influencing factors (customer structure and competition) in all target regions worldwide.
  • Identification of focus industries and business areas and derivation of recommendations for action.

Result

  • Development of a target matrix with strategic recommendations for action for the strategic business areas.
  • Distinguish between regional and global strategies and determine expected results per business area and strategic business unit.
  • The results were then translated into a positioning and, as a result, into a copy strategy.

Main focus

  • International marketing strategy (time horizon: 5 years)
  • Identification of potentials and recommendations for action

Your contact

Torsten Kiesslich

Board of Directors

UGW AG

References from the same area