Development of an international marketing strategy
Customer
International testing service
Project
Development of an international marketing strategy
Power range
Marketing & Sales Consulting
Description
Task
Development of a cross-business unit international marketing strategy (time horizon: 5 years) in the energy sector.
- Analysis of relevant industries and strategic business areas as well as strategic influencing factors (customer structure and competition) in all target regions worldwide.
- Identification of focus industries and business areas and derivation of recommendations for action.
Result
- Development of a target matrix with strategic recommendations for action for the strategic business areas.
- Distinguish between regional and global strategies and determine expected results per business area and strategic business unit.
- The results were then translated into a positioning and, as a result, into a copy strategy.
Main focus
- International marketing strategy (time horizon: 5 years)
- Identification of potentials and recommendations for action
Your contact
References from the same area
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We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
Market leader OTC / Health Care – Optimization of the condition system
Complete redesign of the pharmacy vs. wholesale condition system to reduce the volume of conditions, taking into account the sales strategy objectives in the condition system, as well as ensuring operationality for sales and transparency for sales intermediaries.
International cosmetics group – conditions and incentive system
This included the structural adjustment and alignment of the system with the marketing objectives in the different categories and led to the development of a transparent planning and control basis.