Contract Salesforce for Shell
The UGW marketing experts provided support in the national deployment of permanently employed brand ambassadors in independent workshops. We also took over the presentation of the innovative products from the lubricants segment and the neutral mediation of supply agreements with wholesalers.
Cold calling to generate appointments, with a focus on:
- Acquisition of new customers and expansion of existing customers
- Relationship management/customer development
- Brand loyalty
- Brand ambassador/coach
- Relationship Management