Successful EM competition from Sopro

Customer

Sopro Construction Chemicals Ltd.

Project

Conception & programming of the campaign website

Power range

Digital promotion mechanics

Description

Within just a few weeks, UGW, together with Sopro Bauchemie, has set up a competition for the UEFA European Football Championship 2020. Starting with the conception, through the layout to the programming of the campaign website and the final evaluation, the digital and B2B experts of UGW delivered everything from a single source.

With raffle vouchers, Sopro customers were invited to participate in the raffle via the respective specialist dealer and sales representative. Individual winning codes are printed on the tickets, without which it was not possible to participate on the specially programmed website. On the website, participants were allowed to guess in which game of the European Championship the German national team will score the most goals. Depending on how many goals the German team actually scored in the respective match, the participants received a certain number of tickets. Finally, 51 lucky winners were drawn from all the tickets. The main prize was a Vespa Primavera Red with Sopro branding.

With the kick-off of the first group match ended the possibility of participation. Especially in the last Hours before kickoff the number of participants grew once again strongly. “We are pleased with the very positive response from our customers and the Sweepstakes participants. We are already thinking, whether we will repeat the campaign for the 2022 World Cup in a similar form. form,” concludes Robert Wagner, Head of Communication Communication & Trade Marketing at Sopro, draws a positive positive conclusion of the campaign.

Main focus

  • Concept
  • Web design
  • Programming & implementation of the action website
  • B2B customer activation

Your contact

Matthias Kraft

Director Digital Marketing

UGW Communication GmbH

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