Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Supervision & implementation of promotion assignments in LEH with focus on new customer acquisition and opt-in. POS management on the promotion area in the entrance area of the store. Activation through consumer benefits and professional advice.
In order to reach as many customers as possible and to ensure contact distances, the promotions were staged in the entrance area or in the parking lot of the stores.
Decentralized training at five locations in just two weeks for optimum preparation of specialist advisors for the Payback system, its benefits and optimized customer approach and advice.