POS Marketing Report 2023

POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine war and the resulting supply bottlenecks and price increases place high demands on the resilience of market participants. Retailers and brands are encountering unsettled consumers who are looking more than ever for predictability, stability and […]

UGW Report 2/2022

What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.

WM 2022 – A WINTER FAIRY TALE? Update

One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.

Marketing Bees visit UGW

Intensive exchange of various specialist topics on the roof terrace of the creative area 22-24 for lunch with the @marketing.bees from Wiesbaden.

Strada Marketing at ESI

We warmly welcome our new colleagues from France to ESI. Welcome to the family and thanks again for hosting us at Strada Marketing in their beautiful agency space!

World Cup 2022 – (K)ein Wintermärchen für Promotions?

One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.

POS Marketing Report 2022

POS Marketing Report 2022 A picture of the mood in the food retail Topics based on expert interviews from medialog and UGW Unlike previous years, this report does not paint a representative picture of the mood in the German food retail sector. Instead, the POS Marketing Report “Special” 2022 highlights current topics that move the […]

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022 we show what is needed for successful marketing. Because one thing is clear: In such a challenging environment, marketing and sales must ensure more than ever that campaigns work effectively and that the budgets allocated […]

Our distribution experts Colibri Beauty

Our distribution experts, Colibri Beauty, are now entering the B2C business for the first time. With the brand @deliseaparfum_de , a vegan, sustainable perfume made in Spain, women and men should meet a new perfume generation.

SEO Check for your website

No feeling for how well your website is found on Google & Co. We will give you one – and gladly and free of charge!

With our SEO potential analyses you will gain a good first insight into the current visibility of your website in the non-paid results of…