Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours.
Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created.
Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.
Creation of the microsite with header, blogger duel, enjoyment content as well as product presentation. Thus, the products were presented with nutritional information (ingredients, nutritional values, etc.) and links to recipes (recipe development, videos, photos).