Pepsico - Bugles New Year's Eve Placement




Action placement

Power range

Creative Conception


New Year’s Eve is snack high season! To activate shoppers at the POS, UGW developed an attention-grabbing promotional placement for PepsiCo’s Bugles brand.

Creatively, the product shape was transformed into a rocket, and a digital countdown on the topper counted the days until the end of the year. An additional impulse chute encouraged shoppers to make a purchase, flanked by thematically appropriate photo gadgets as an added bonus.

Accompanying this is a seminar overview of the highlights in the form of a brochure with detailed information on content, target group, duration, participation fee and dates.