Pepsico - Bugles New Year's Eve Placement

Customer

PepsiCO

Project

Action placement

Power range

Creative conception

Description

New Year’s Eve is snack high season! To activate shoppers at the POS, UGW developed an attention-grabbing promotional placement for PepsiCo’s Bugles brand.

Creatively, the product shape was transformed into a rocket, and a digital countdown on the topper counted the days until the end of the year. An additional impulse chute encouraged shoppers to make a purchase, flanked by thematically appropriate photo gadgets as an added bonus.

Accompanying this is a seminar overview of the highlights in the form of a brochure with detailed information on content, target group, duration, participation fee and dates.