congstar ja! mobil – TZ ad

Design and implementation of various TZ ads for ja! mobil (a congstar product). The ads promoted the ja! mobil starter packages in combination with a 50% discount, an additional sweepstakes, additional data volume, or a switching bonus.

Barilla – Launch pasta from legumes

The difficulty of a new product is getting into the consciousness of consumers and retailers. For the product launch of Barilla – pasta made from legumes – UGW on the one hand designed the secondary placement in the store, i.e. the display, to generate attention. On the other hand, it also took on the design of sell-in materials, such as the sales folder and a print ad in the trade press, to convince retail partners of the launch.

Milupa – Creative display for porridge relaunch

Creative conception of a retail partner-specific hotspot for attention-grabbing brand communication on the shelf.

Pepsico – Bugles New Year’s Eve Placement

Pepsico – Bugles New Year’s Eve Placement Customer PepsiCO Project Action placement Power range Creative Conception Description New Year’s Eve is snack high season! To activate shoppers at the POS, UGW developed an attention-grabbing promotional placement for PepsiCo’s Bugles brand. Creatively, the product shape was transformed into a rocket, and a digital countdown on the […]