{"id":27444,"date":"2022-06-15T17:10:35","date_gmt":"2022-06-15T15:10:35","guid":{"rendered":"https:\/\/www.ugw.de\/non-categorizzato\/marketing-digitale-strategia-e-pianificazione\/"},"modified":"2023-01-06T16:55:50","modified_gmt":"2023-01-06T15:55:50","slug":"marketing-digitale-strategia-e-pianificazione","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/it\/riferimenti\/marketing-e-comunicazione\/marketing-digitale\/marketing-digitale-strategia-e-pianificazione\/","title":{"rendered":"Marketing digitale &#8211; Strategia e pianificazione"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27444\" class=\"elementor elementor-27444 elementor-9185\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d18c332 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d18c332\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d77441\" data-id=\"0d77441\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3f06a elementor-widget elementor-widget-heading\" data-id=\"ca3f06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ciclo di gestione dei progetti per le strategie di marketing digitale<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75eea76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75eea76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215622d\" data-id=\"215622d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a9c8d elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"a0a9c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"referenzen-digital-marketing-kreislauf\" style=\"background-image: url(&#039;https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/referenzen-digital-marketing-kreislauf.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb908c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb908c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40abd47\" data-id=\"40abd47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7974e57 elementor-widget elementor-widget-heading\" data-id=\"7974e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descrizione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5f149 elementor-widget elementor-widget-text-editor\" data-id=\"fb5f149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cosa vi aspettate quando lavorate con noi?<\/p>\n<p>All&#8217;inizio del progetto, lavoriamo con voi per definire gli obiettivi e i KPI (Key Performance Indicators) rilevanti per il raggiungimento degli obiettivi. A partire da questi obiettivi, concepiamo campagne di marketing concrete e le implementiamo.&nbsp;  Dopo la messa in funzione, misuriamo i KPI rilevanti e teniamo sotto controllo tutte le cifre. Creiamo quindi un report basato sui vostri KPI e sulle vostre esigenze. Tutto \u00e8 andato in modo ottimale? Ottimo, ma il nostro motto \u00e8: &#8220;C&#8217;\u00e8 sempre qualcosa da migliorare!&#8221;. E il ciclo ricomincia da capo&#8230;<\/p>\n<p>Ci\u00f2 che \u00e8 importante per noi: vi coinvolgiamo in tutte le fasi del nostro processo. Siamo in stretta consultazione con voi su questo tema!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e10f7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e10f7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e339db8\" data-id=\"e339db8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bd9a97 elementor-widget elementor-widget-heading\" data-id=\"8bd9a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focus principale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8bfd6 elementor-widget elementor-widget-text-editor\" data-id=\"ea8bfd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-eb09f0c-font-family ), Sans-serif; font-style: var( --e-global-typography-eb09f0c-font-style ); font-weight: var( --e-global-typography-eb09f0c-font-weight ); letter-spacing: var( --e-global-typography-eb09f0c-letter-spacing ); text-transform: var( --e-global-typography-eb09f0c-text-transform ); word-spacing: var( --e-global-typography-eb09f0c-word-spacing );\">Marketing digitale<\/span><\/li>\n<li>Concetto e consulenza<\/li>\n<li>Sviluppo e attuazione della strategia<\/li>\n<li style=\"font-size: 18px;\">Gestione del progetto<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95f0ba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95f0ba9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e17eff5\" data-id=\"e17eff5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7424927 elementor-widget elementor-widget-heading\" data-id=\"7424927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il vostro contatto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2798a8 elementor-widget elementor-widget-template\" data-id=\"e2798a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"27042\" class=\"elementor elementor-27042 elementor-4215 elementor-4215\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-303c91d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"303c91d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2416ab2f ugw-partner-col-pic\" data-id=\"2416ab2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11ffafa2 elementor-widget elementor-widget-image\" data-id=\"11ffafa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-direktoren-matthias-kraft-300x300.jpg\" class=\"attachment-medium size-medium wp-image-24916\" alt=\"\" srcset=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-direktoren-matthias-kraft-300x300.jpg 300w, https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-direktoren-matthias-kraft-150x150.jpg 150w, https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-direktoren-matthias-kraft.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c24b685 ugw-partner-col\" data-id=\"c24b685\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23e76bd7 elementor-widget elementor-widget-heading\" data-id=\"23e76bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Matthias Kraft<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783b7b7 elementor-widget elementor-widget-heading\" data-id=\"783b7b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Direttore marketing digitale<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6007eca9 elementor-widget elementor-widget-heading\" data-id=\"6007eca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">UGW Communication GmbH<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b354ab9 elementor-widget elementor-widget-heading\" data-id=\"5b354ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"mailto:m.kraft@ugw.de\">m.kraft@ugw.de<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792cf4df ugw-partner-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"792cf4df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/de.linkedin.com\/in\/matthiaskraft\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" data-prefix=\"fab\" data-icon=\"linkedin\" class=\"svg-inline--fa fa-linkedin fa-w-14\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8949c47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8949c47\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84147ef\" data-id=\"84147ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6f149d elementor-widget elementor-widget-heading\" data-id=\"d6f149d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Riferimenti dello stesso settore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Siamo lieti di accompagnarvi nello sviluppo della vostra strategia di marketing. Dalla definizione dell&#8217;obiettivo al controllo, sviluppiamo passo dopo passo una soluzione su misura. Per saperne di pi\u00f9 sul nostro approccio, cliccate qui.<\/p>\n","protected":false},"author":1,"featured_media":25354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[],"stellenanzeige":[],"referenzen":[175,178],"erfahrungsbericht":[],"class_list":["post-27444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digitale","referenzen-marketing-e-comunicazione","referenzen-strategia-consulenza-consulenza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategia e pianificazione | Marketing digitale | UGW.de<\/title>\n<meta name=\"description\" content=\"Come organizziamo la gestione dei progetti nel marketing digitale? Scopritelo qui e leggete come affrontiamo e realizziamo il nostro progetto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ugw.de\/it\/riferimenti\/marketing-e-comunicazione\/marketing-digitale\/marketing-digitale-strategia-e-pianificazione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategia e pianificazione | Marketing digitale | UGW.de\" \/>\n<meta property=\"og:description\" content=\"Come organizziamo la gestione dei progetti nel marketing digitale? 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