{"id":34711,"date":"2024-11-12T16:46:24","date_gmt":"2024-11-12T15:46:24","guid":{"rendered":"https:\/\/www.ugw.de\/?p=34711"},"modified":"2024-11-20T11:09:58","modified_gmt":"2024-11-20T10:09:58","slug":"rapport-ugw-2-2024","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/fr\/etudes-actualites\/rapport-ugw\/rapport-ugw-2-2024\/","title":{"rendered":"Rapport UGW 2\/2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34711\" class=\"elementor elementor-34711 elementor-34708\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7984218e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7984218e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7be58787\" data-id=\"7be58787\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59027d7 elementor-widget elementor-widget-heading\" data-id=\"59027d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rapport UGW 2\/2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a33831 elementor-widget elementor-widget-heading\" data-id=\"6a33831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez des articles passionnants du UGW Report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2d054e elementor-widget elementor-widget-text-editor\" data-id=\"6e2d054e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sous le titre \u00ab\u00a0Mouvement sur le march\u00e9\u00a0\u00bb, il s&rsquo;agit d&rsquo;id\u00e9es novatrices, de technologies qui d\u00e9clenchent des changements et d&rsquo;approches de commercialisation cr\u00e9atives qui ouvrent de nouveaux espaces. Outre les campagnes \u00e0 fort impact, ce rapport met \u00e9galement en lumi\u00e8re les moments qui r\u00e9sonnent, comme la remise du prix Best Retail Case Award. Laissez-vous inspirer par ces contributions pour trouver de nouvelles voies et faire souffler un vent de fra\u00eecheur sur votre entreprise.<\/p>\n<p>Le rapport UGW 02\/2024 vous offre \u00e9galement un aper\u00e7u de :<\/p>\n<ul>\n<li>\n<p><strong>Le facteur de r\u00e9ussite POS :<\/strong> comment <strong>SIGG<\/strong> fait bouger le commerce allemand<\/p>\n<\/li>\n<li>\n<p><strong>Plus de Rotation Instore :<\/strong> Activation de la marque pour <strong>Volvic<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>La tendance XXL, un turbo des ventes dans la grande distribution :<\/strong> les marques misent sur <strong>les grandes tailles<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Le succ\u00e8s des m\u00e9dias num\u00e9riques :<\/strong> Susciter l&rsquo;enthousiasme avec <strong>des images anim\u00e9es<\/strong> <\/p>\n<\/li>\n<li>\n<p><strong>Nordic@POS :<\/strong> comment <strong>Fj\u00e4llr\u00e4ven<\/strong> fait progresser le march\u00e9<\/p>\n<\/li>\n<li>\n<p><strong>Little Moons Pop-up :<\/strong> une pr\u00e9sence dynamique sur le march\u00e9 <strong>fran\u00e7ais<\/strong> <\/p>\n<\/li>\n<li>\n<p><strong>Nouveau campus Sopro :<\/strong> <strong>un d\u00e9m\u00e9nagement<\/strong> accompagn\u00e9 d&rsquo;une communication \u00e9mouvante<\/p>\n<\/li>\n<li>\n<p><strong>Arriver rapidement au train<\/strong>: <strong>Syst\u00e8mes de guidage<\/strong> intelligents by UGW<\/p>\n<\/li>\n<li>\n<p><strong>Des moments \u00e9mouvants :<\/strong> UGW remporte <strong>le prix Best Retail Case Award<\/strong> 2024<\/p>\n<\/li>\n<li>\n<p><strong>Certifi\u00e9 pour le d\u00e9veloppement durable :<\/strong> UGW AG dans le <strong>top 35 %<\/strong> mondial&nbsp;<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a68d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"57a68d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2024\/11\/studien-news-ugw-report-2024-02.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le rapport (allemand)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3488aabf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3488aabf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2024\/11\/studien-news-ugw-report-2024-02-englisch.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le rapport (english)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aba37ca elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aba37ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce09ac1\" data-id=\"ce09ac1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbd2793 elementor-widget elementor-widget-heading\" data-id=\"fbd2793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autres \u00e9tudes et actualit\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cb10d elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cb10d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-448d05e4\" data-id=\"448d05e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446dff2d elementor-widget elementor-widget-heading\" data-id=\"446dff2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autres \u00e9tudes et actualit\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La nouvelle \u00e9dition du rapport UGW se montre agile : sous le titre \u00ab\u00a0Mouvement sur le march\u00e9\u00a0\u00bb, il est question d&rsquo;id\u00e9es novatrices, de technologies qui d\u00e9clenchent des changements et d&rsquo;approches de commercialisation cr\u00e9atives qui ouvrent de nouveaux espaces. Outre les campagnes \u00e0 fort impact, ce rapport met \u00e9galement en lumi\u00e8re les moments qui r\u00e9sonnent, comme la remise du prix Best Retail Case Award. Laissez-vous inspirer par ces articles pour explorer de nouvelles voies et faire souffler un vent de fra\u00eecheur sur votre entreprise !<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-34711","post","type-post","status-publish","format-standard","hentry","category-rapport-ugw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport UGW 2\/2024 - UGW.de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ugw.de\/fr\/etudes-actualites\/rapport-ugw\/rapport-ugw-2-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport UGW 2\/2024 - UGW.de\" \/>\n<meta property=\"og:description\" content=\"La nouvelle \u00e9dition du rapport UGW se montre agile : sous le titre &quot;Mouvement sur le march\u00e9&quot;, il est question d&#039;id\u00e9es novatrices, de technologies qui d\u00e9clenchent des changements et d&#039;approches de commercialisation cr\u00e9atives qui ouvrent de nouveaux espaces. 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