{"id":31070,"date":"2023-02-13T17:19:59","date_gmt":"2023-02-13T16:19:59","guid":{"rendered":"https:\/\/www.ugw.de\/non-classifiee\/rapport-marketing-pos-2023\/"},"modified":"2023-02-13T17:56:54","modified_gmt":"2023-02-13T16:56:54","slug":"rapport-marketing-pos-2023","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/fr\/etudes-actualites\/rapport-marketing-pos\/rapport-marketing-pos-2023\/","title":{"rendered":"Rapport marketing POS 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31070\" class=\"elementor elementor-31070 elementor-31030\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c648629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c648629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8056ea3\" data-id=\"8056ea3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d01f641 elementor-widget elementor-widget-heading\" data-id=\"1d01f641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rapport marketing POS 2023  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae84ee7 elementor-widget elementor-widget-heading\" data-id=\"2ae84ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le rapport 2023 sur le marketing au point de vente a \u00e9t\u00e9 r\u00e9dig\u00e9 \u00e0 une \u00e9poque de crises multiples.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7505d887 elementor-widget elementor-widget-text-editor\" data-id=\"7505d887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corona, la guerre d&rsquo;Ukraine et les difficult\u00e9s d&rsquo;approvisionnement qui en d\u00e9coulent, ainsi que les hausses de prix, posent des exigences \u00e9lev\u00e9es en mati\u00e8re de r\u00e9silience des acteurs du march\u00e9. Les distributeurs et les marques sont confront\u00e9s \u00e0 des consommateurs inquiets, plus que jamais \u00e0 la recherche de pr\u00e9visibilit\u00e9, de stabilit\u00e9 et de rep\u00e8res quant aux d\u00e9penses de leur foyer.<\/p>\n<p>Les interviews pour la pr\u00e9sente \u00e9tude se sont donc d\u00e9roul\u00e9es &#8211; comme il y a deux ans d\u00e9j\u00e0 &#8211; sous des auspices tr\u00e8s particuliers. Outre les questions habituelles sur le comportement des clients tout au long du parcours du shopper, le comportement li\u00e9 \u00e0 la crise a \u00e9galement \u00e9t\u00e9 interrog\u00e9 de mani\u00e8re cibl\u00e9e dans de nombreux domaines th\u00e9matiques. Ainsi, l&rsquo;\u00e9tude ne se contente pas de prolonger la s\u00e9rie chronologique des r\u00e9sultats comparatifs des ensembles de questions \u00e9tablis, elle met \u00e9galement en lumi\u00e8re des changements importants dans le comportement d&rsquo;achat.<\/p>\n<p>Le nouveau rapport marketing POS 2023 comprend 202 pages et peut \u00eatre command\u00e9 au prix de 499,- \u20ac \u00e0 l&rsquo;adresse suivante :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1137d554 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1137d554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.rundschau.de\/service\/supplements\/pos-marketing-report-2023\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf8af7b elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf8af7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a38f65e\" data-id=\"2a38f65e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c556c8 elementor-widget elementor-widget-heading\" data-id=\"39c556c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autres \u00e9tudes et actualit\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6918c21 elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6918c21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390e31b9\" data-id=\"390e31b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2326b280 elementor-widget elementor-widget-heading\" data-id=\"2326b280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autres \u00e9tudes et actualit\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rapport marketing POS 2023 Le rapport 2023 sur le marketing au point de vente a \u00e9t\u00e9 r\u00e9dig\u00e9 \u00e0 une \u00e9poque de crises multiples. Corona, la guerre d&rsquo;Ukraine et les difficult\u00e9s d&rsquo;approvisionnement qui en d\u00e9coulent, ainsi que les hausses de prix, posent des exigences \u00e9lev\u00e9es en mati\u00e8re de r\u00e9silience des acteurs du march\u00e9. Les distributeurs et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[307],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-31070","post","type-post","status-publish","format-standard","hentry","category-rapport-marketing-pos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport marketing POS 2023 - UGW.de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ugw.de\/fr\/etudes-actualites\/rapport-marketing-pos\/rapport-marketing-pos-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport marketing POS 2023 - UGW.de\" \/>\n<meta property=\"og:description\" content=\"Rapport marketing POS 2023 Le rapport 2023 sur le marketing au point de vente a \u00e9t\u00e9 r\u00e9dig\u00e9 \u00e0 une \u00e9poque de crises multiples. Corona, la guerre d&rsquo;Ukraine et les difficult\u00e9s d&rsquo;approvisionnement qui en d\u00e9coulent, ainsi que les hausses de prix, posent des exigences \u00e9lev\u00e9es en mati\u00e8re de r\u00e9silience des acteurs du march\u00e9. 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