{"id":28515,"date":"2021-03-31T12:22:37","date_gmt":"2021-03-31T10:22:37","guid":{"rendered":"https:\/\/www.ugw.de\/non-classifiee\/rapport-marketing-pos-2021\/"},"modified":"2023-01-06T17:04:06","modified_gmt":"2023-01-06T16:04:06","slug":"rapport-marketing-pos-2021","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/fr\/etudes-actualites\/rapport-marketing-pos\/rapport-marketing-pos-2021\/","title":{"rendered":"Rapport marketing POS 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28515\" class=\"elementor elementor-28515 elementor-7781\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec637f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec637f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fc1af91\" data-id=\"4fc1af91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f31506b elementor-widget elementor-widget-heading\" data-id=\"6f31506b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rapport marketing POS 2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5771e917 elementor-widget elementor-widget-heading\" data-id=\"5771e917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connaissances actuelles sur le marketing au point de vente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd9fc01 elementor-widget elementor-widget-text-editor\" data-id=\"5bd9fc01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">La pand\u00e9mie de Corona a chang\u00e9 la vie priv\u00e9e et publique et ne s&rsquo;arr\u00eate pas aux portes coulissantes et tournantes des magasins de la grande distribution et des drogueries. Le comportement d&rsquo;achat tout au long du parcours du shopper dans le commerce de d\u00e9tail alimentaire allemand (LEH) a fortement \u00e9volu\u00e9 au cours des derniers mois. Les derni\u00e8res tendances et \u00e9volutions sont document\u00e9es dans l&rsquo;actuel rapport marketing POS 2021, que le groupe d&rsquo;agences UGW a r\u00e9alis\u00e9 pour le commerce alimentaire en collaboration avec l&rsquo;entreprise de crowdsourcing mobile POSpulse et le magazine sp\u00e9cialis\u00e9 dans le commerce RUNDSCHAU.&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">Remarque : ce rapport n&rsquo;est plus disponible. Vous pouvez obtenir le rapport actuel <a href=\"https:\/\/www.rundschau.de\/besser-verkaufen\/pos-marketing-report\/\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4933f747 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"4933f747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/03\/studien-news-ugw-pos-marketing-report-2022.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8c2c69 elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8c2c69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48ebb69b\" data-id=\"48ebb69b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51061a0b elementor-widget elementor-widget-heading\" data-id=\"51061a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus d'\u00e9tudes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14221a4f elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14221a4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61061edf\" data-id=\"61061edf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56dd8dd6 elementor-widget elementor-widget-heading\" data-id=\"56dd8dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus d'\u00e9tudes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pr\u00e8s de 200 pages de connaissances actuelles sur le marketing au point de vente concernant les achats dans la grande distribution et les drogueries.<\/p>\n","protected":false},"author":1,"featured_media":25620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[307],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-28515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rapport-marketing-pos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport marketing POS 2021 | Etudes | UGW.de<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez nos \u00e9tudes de march\u00e9 et apprenez-en plus sur le positionnement id\u00e9al sur le march\u00e9. 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