{"id":28495,"date":"2021-03-31T16:00:09","date_gmt":"2021-03-31T14:00:09","guid":{"rendered":"https:\/\/www.ugw.de\/non-classifiee\/rapport-ugw-1-2021\/"},"modified":"2023-01-06T17:03:28","modified_gmt":"2023-01-06T16:03:28","slug":"rapport-ugw-1-2021","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/fr\/etudes-actualites\/rapport-ugw\/rapport-ugw-1-2021\/","title":{"rendered":"Rapport UGW 1\/2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28495\" class=\"elementor elementor-28495 elementor-5485\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c8ddce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15c8ddce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e563698\" data-id=\"5e563698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52f11d02 elementor-widget elementor-widget-heading\" data-id=\"52f11d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rapport UGW 1\/2021 - Une commercialisation efficace dans le New Normal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ec4754 elementor-widget elementor-widget-heading\" data-id=\"36ec4754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Derni\u00e8res tendances du rapport marketing POS 2021 de UGW, POSpulse\net RUNDSCHAU pour le commerce alimentaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae51a9a elementor-widget elementor-widget-text-editor\" data-id=\"2ae51a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La pand\u00e9mie de Corona continue de dominer de nombreux aspects de notre vie quotidienne.<\/p>\n<p>Laissez-vous inspirer par les tendances et les outils num\u00e9riques actuels qui peuvent vous aider de diff\u00e9rentes mani\u00e8res \u00e0 atteindre vos objectifs de communication ou \u00e0 optimiser vos processus de vente. Ainsi, les marques cr\u00e9ent des exp\u00e9riences interactives avec des applications de r\u00e9alit\u00e9 augment\u00e9e comme Snoopstar, rendant ainsi le contenu publicitaire de produits imprim\u00e9s autrefois statiques, comme les annonces dans les journaux ou les flyers, plus diversifi\u00e9 et encore plus pertinent pour les shoppers.<\/p>\n<p>Les d\u00e9fis mais aussi les opportunit\u00e9s que cette situation marqu\u00e9e par des restrictions rec\u00e8le dans le monde du marketing jouent in\u00e9vitablement un r\u00f4le dans certains articles de notre dernier UGW REPORTS 01\/2021.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2d3893 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4f2d3893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/03\/studien-news-ugw-report-2021-01.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cfa3cf0 elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cfa3cf0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f16fdf5\" data-id=\"6f16fdf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5741747 elementor-widget elementor-widget-heading\" data-id=\"5741747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus d'\u00e9tudes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-810f39f elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"810f39f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da0e3bb\" data-id=\"da0e3bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dda932 elementor-widget elementor-widget-heading\" data-id=\"1dda932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus d'\u00e9tudes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rapport UGW 1\/2021 &#8211; Une commercialisation efficace dans le New Normal Derni\u00e8res tendances du rapport marketing POS 2021 de UGW, POSpulse et RUNDSCHAU pour le commerce alimentaire La pand\u00e9mie de Corona continue de dominer de nombreux aspects de notre vie quotidienne. Laissez-vous inspirer par les tendances et les outils num\u00e9riques actuels qui peuvent vous aider [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-28495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rapport-ugw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport UGW 01\/2021 | Etudes | UGW.de<\/title>\n<meta name=\"description\" content=\"Dans notre rapport UGW 01\/2021, nous nous penchons sur le facteur de r\u00e9ussite qu&#039;est l&#039;\u00e9motion dans la commercialisation des produits. 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