{"id":28456,"date":"2021-10-31T14:26:35","date_gmt":"2021-10-31T13:26:35","guid":{"rendered":"https:\/\/www.ugw.de\/non-classifiee\/rapport-ugw-3-2021\/"},"modified":"2023-01-06T17:03:29","modified_gmt":"2023-01-06T16:03:29","slug":"rapport-ugw-3-2021","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/fr\/etudes-actualites\/rapport-ugw\/rapport-ugw-3-2021\/","title":{"rendered":"Rapport UGW 3\/2021"},"content":{"rendered":"\t\t
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Rapport UGW 3\/2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Plus proche du shopper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab\u00a0Plus pr\u00e8s du shopper\u00a0\u00bb est l’article \u00e0 la une de notre nouveau Rapport UGW 03\/2021. Nous montrons quelles sont les chances pour une entreprise d’offrir une valeur ajout\u00e9e \u00e0 ses clients gr\u00e2ce \u00e0 des activit\u00e9s vari\u00e9es sur le point de vente ? Des outils de communication visuels et un univers de marque \u00e9motionnel incitent les acheteurs \u00e0 se convaincre de la qualit\u00e9 et de la durabilit\u00e9 de la marchandise lors de leur premier achat.<\/p>\n

En outre, nous donnons de pr\u00e9cieuses indications pour l’utilisation professionnelle d’un m\u00e9dia de magasin souvent sous-estim\u00e9 : une check-list pour les praticiens r\u00e9sume ce qui est important pour la radio POS.<\/p>\n

Nos articles sur les anniversaires de marques pr\u00e9sentent les m\u00e9canismes de promotion et les campagnes de communication avec lesquels les marques BRAUN et MILUPA ont f\u00eat\u00e9 leurs centenaires (et pas seulement) sur les points de vente.<\/p>\n

La filiale d’UGW, Colibri Beauty GmbH, est plus proche du shopper qu’auparavant. Avec l’Eau de Parfum DELISEA, v\u00e9g\u00e9talienne et durable, l’\u00e9quipe de distribution commercialise pour la premi\u00e8re fois une marque directement aupr\u00e8s des clients finaux.<\/p>\n

Avec un logiciel sur mesure pour la gestion des ventes, l’outil de saisie et d’analyse \u00ab\u00a0SALESTOM\u00a0\u00bb, qui a fait ses preuves, s’oriente plus \u00e9troitement vers le shopper professionnel et ses exigences que ne le font les solutions courantes pr\u00eates \u00e0 l’emploi.<\/p>\n

Gr\u00e2ce \u00e0 notre \u00e9quipe hautement qualifi\u00e9e et \u00e0 notre expertise sectorielle, nous vous soutenons volontiers dans tous les d\u00e9veloppements strat\u00e9giques, la conception visuelle, le storytelling communicatif et la mise en \u0153uvre assist\u00e9e par le personnel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Plus d'\u00e9tudes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Plus d'\u00e9tudes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Plus pr\u00e8s du shopper\u00a0\u00bb est l’article \u00e0 la une de notre nouveau Rapport UGW 03\/2021. Nous montrons quelles sont les chances pour une entreprise d’offrir une plus-value \u00e0 ses clients gr\u00e2ce \u00e0 des activit\u00e9s vari\u00e9es sur le point de vente.<\/p>\n","protected":false},"author":1,"featured_media":25611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-28456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rapport-ugw"],"yoast_head":"\nRapport UGW 03\/2021 | \u00c9tudes | UGW.de<\/title>\n<meta name=\"description\" content=\"Dans notre rapport UGW 03\/2021, tout tourne autour du meilleur placement possible sur le point de vente. 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