{"id":28387,"date":"2022-03-31T15:14:44","date_gmt":"2022-03-31T13:14:44","guid":{"rendered":"https:\/\/www.ugw.de\/non-classifiee\/rapport-2022-sur-le-marketing-au-point-de-vente\/"},"modified":"2023-01-06T17:02:59","modified_gmt":"2023-01-06T16:02:59","slug":"rapport-2022-sur-le-marketing-au-point-de-vente","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/fr\/etudes-actualites\/rapport-marketing-pos\/rapport-2022-sur-le-marketing-au-point-de-vente\/","title":{"rendered":"Rapport 2022 sur le marketing au point de vente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28387\" class=\"elementor elementor-28387 elementor-5414\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e424608 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e424608\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48a09d25\" data-id=\"48a09d25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e9295 elementor-widget elementor-widget-heading\" data-id=\"55e9295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rapport 2022 sur le marketing au point de vente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59953fb2 elementor-widget elementor-widget-heading\" data-id=\"59953fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un sondage d'opinion dans le commerce de d\u00e9tail\nTh\u00e8mes bas\u00e9s sur des interviews d'experts\nde medialog et UGW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f58522 elementor-widget elementor-widget-text-editor\" data-id=\"36f58522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contrairement aux ann\u00e9es pr\u00e9c\u00e9dentes, le pr\u00e9sent rapport ne donne pas une image repr\u00e9sentative de l&rsquo;\u00e9tat d&rsquo;esprit du commerce de d\u00e9tail alimentaire allemand. Le rapport marketing POS \u00ab\u00a0Sp\u00e9cial\u00a0\u00bb 2022 met plut\u00f4t en lumi\u00e8re, du point de vue des experts, les th\u00e8mes actuels qui font bouger le secteur. Pour ce faire, 12 entretiens de 30 \u00e0 60 minutes chacun ont \u00e9t\u00e9 men\u00e9s avec des d\u00e9cideurs du secteur de la grande distribution entre septembre et octobre, et l&rsquo;essentiel de ces entretiens a \u00e9t\u00e9 condens\u00e9 dans ce rapport qualitatif sur les r\u00e9sultats.<\/p>\n<p>Les th\u00e8mes abord\u00e9s sont, comme d&rsquo;habitude, tr\u00e8s vari\u00e9s : des mesures de promotion des ventes sur les surfaces aux achats en ligne, du r\u00f4le de l&rsquo;industrie des biens de grande consommation aux marques commerciales et du d\u00e9veloppement durable aux concepts de surfaces innovants, l&rsquo;\u00e9ventail \u00e9tait large. Un guide d&rsquo;entretien comprenant des questions et des d\u00e9clarations dans 14 cat\u00e9gories au total a \u00e9t\u00e9 utilis\u00e9 comme base de discussion pour les entretiens.<\/p>\n<p>L&rsquo;objectif de cette \u00e9tude de march\u00e9 sp\u00e9ciale est d&rsquo;examiner les d\u00e9veloppements les plus r\u00e9cents et de trouver des r\u00e9ponses aux d\u00e9fis particuliers de la crise Corona auxquels tous les d\u00e9cideurs du commerce et de l&rsquo;industrie doivent actuellement faire face. Si nous pouvons contribuer, gr\u00e2ce \u00e0 cette \u00e9tude, \u00e0 permettre des d\u00e9cisions plus efficaces, nous aurons atteint cet objectif.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35cc64d8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"35cc64d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/03\/studien-news-ugw-pos-marketing-report-2022.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-591eacb elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"591eacb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aa8d39\" data-id=\"4aa8d39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e08a62 elementor-widget elementor-widget-heading\" data-id=\"5e08a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus d'\u00e9tudes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1af9d6 elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1af9d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-207eb83\" data-id=\"207eb83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3afa675 elementor-widget elementor-widget-heading\" data-id=\"3afa675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus d'\u00e9tudes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rapport 2022 sur le marketing au point de vente Un sondage d&rsquo;opinion dans le commerce de d\u00e9tail Th\u00e8mes bas\u00e9s sur des interviews d&rsquo;experts de medialog et UGW Contrairement aux ann\u00e9es pr\u00e9c\u00e9dentes, le pr\u00e9sent rapport ne donne pas une image repr\u00e9sentative de l&rsquo;\u00e9tat d&rsquo;esprit du commerce de d\u00e9tail alimentaire allemand. Le rapport marketing POS \u00ab\u00a0Sp\u00e9cial\u00a0\u00bb 2022 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[307],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-28387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rapport-marketing-pos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport marketing POS 2022 | Etudes | UGW.de<\/title>\n<meta name=\"description\" content=\"Pour en savoir plus sur le positionnement id\u00e9al sur le march\u00e9, consultez notre derni\u00e8re \u00e9tude de march\u00e9 de 2022. 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