{"id":27426,"date":"2022-06-15T17:10:35","date_gmt":"2022-06-15T15:10:35","guid":{"rendered":"https:\/\/www.ugw.de\/non-classifiee\/marketing-numerique-strategie-et-planification\/"},"modified":"2023-01-06T16:55:49","modified_gmt":"2023-01-06T15:55:49","slug":"marketing-numerique-strategie-et-planification","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/fr\/references-fr\/marketing-et-communication\/marketing-numerique\/marketing-numerique-strategie-et-planification\/","title":{"rendered":"Marketing num\u00e9rique &#8211; strat\u00e9gie et planification"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27426\" class=\"elementor elementor-27426 elementor-9185\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d18c332 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d18c332\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d77441\" data-id=\"0d77441\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3f06a elementor-widget elementor-widget-heading\" data-id=\"ca3f06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cycle de gestion de projet pour les strat\u00e9gies de marketing num\u00e9rique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75eea76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75eea76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215622d\" data-id=\"215622d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a9c8d elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"a0a9c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"referenzen-digital-marketing-kreislauf\" style=\"background-image: url(&#039;https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/referenzen-digital-marketing-kreislauf.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb908c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb908c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40abd47\" data-id=\"40abd47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7974e57 elementor-widget elementor-widget-heading\" data-id=\"7974e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Description<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5f149 elementor-widget elementor-widget-text-editor\" data-id=\"fb5f149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qu&rsquo;est-ce qui vous attend en travaillant avec nous ?<\/p>\n<p>D\u00e8s le lancement du projet, nous d\u00e9finissons avec vous les objectifs ainsi que les KPI (Key Performance Indicators) pertinents pour atteindre les objectifs. \u00c0 partir de ces objectifs, nous concevons ensuite des campagnes de marketing concr\u00e8tes et nous nous mettons \u00e0 les mettre en \u0153uvre.&nbsp;  Apr\u00e8s Going Live, nous mesurons les KPI pertinents et avons tous les chiffres en t\u00eate. Nous cr\u00e9ons ensuite un rapport adapt\u00e9 \u00e0 vos KPI et \u00e0 vos besoins. Tout s&rsquo;est bien pass\u00e9 ? Super, mais notre devise : \u00ab\u00a0Il y a toujours quelque chose \u00e0 am\u00e9liorer\u00a0\u00bb ! Et voil\u00e0 que le cycle recommence&#8230;<\/p>\n<p>Ce qui est important pour nous : nous vous impliquons dans toutes les \u00e9tapes de notre processus. Pour cela, nous sommes en \u00e9troite concertation avec vous !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e10f7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e10f7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e339db8\" data-id=\"e339db8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bd9a97 elementor-widget elementor-widget-heading\" data-id=\"8bd9a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Points forts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8bfd6 elementor-widget elementor-widget-text-editor\" data-id=\"ea8bfd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-eb09f0c-font-family ), Sans-serif; font-style: var( --e-global-typography-eb09f0c-font-style ); font-weight: var( --e-global-typography-eb09f0c-font-weight ); letter-spacing: var( --e-global-typography-eb09f0c-letter-spacing ); text-transform: var( --e-global-typography-eb09f0c-text-transform ); word-spacing: var( --e-global-typography-eb09f0c-word-spacing );\">Marketing num\u00e9rique<\/span><\/li>\n<li>Conception et conseil<\/li>\n<li>D\u00e9veloppement et mise en \u0153uvre de strat\u00e9gies<\/li>\n<li style=\"font-size: 18px;\">Gestion de projet<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95f0ba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95f0ba9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e17eff5\" data-id=\"e17eff5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7424927 elementor-widget elementor-widget-heading\" data-id=\"7424927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Votre contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2798a8 elementor-widget elementor-widget-template\" data-id=\"e2798a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"27031\" class=\"elementor elementor-27031 elementor-4215 elementor-4215\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-303c91d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"303c91d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2416ab2f ugw-partner-col-pic\" data-id=\"2416ab2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11ffafa2 elementor-widget elementor-widget-image\" data-id=\"11ffafa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-direktoren-matthias-kraft-300x300.jpg\" class=\"attachment-medium size-medium wp-image-24915\" alt=\"\" srcset=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-direktoren-matthias-kraft-300x300.jpg 300w, https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-direktoren-matthias-kraft-150x150.jpg 150w, https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-direktoren-matthias-kraft.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c24b685 ugw-partner-col\" data-id=\"c24b685\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23e76bd7 elementor-widget elementor-widget-heading\" data-id=\"23e76bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Matthias Kraft<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783b7b7 elementor-widget elementor-widget-heading\" data-id=\"783b7b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Directeur du marketing num\u00e9rique<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6007eca9 elementor-widget elementor-widget-heading\" data-id=\"6007eca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">UGW Communication GmbH<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b354ab9 elementor-widget elementor-widget-heading\" data-id=\"5b354ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"mailto:m.kraft@ugw.de\">m.kraft@ugw.de<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792cf4df ugw-partner-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"792cf4df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/de.linkedin.com\/in\/matthiaskraft\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" data-prefix=\"fab\" data-icon=\"linkedin\" class=\"svg-inline--fa fa-linkedin fa-w-14\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8949c47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8949c47\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84147ef\" data-id=\"84147ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6f149d elementor-widget elementor-widget-heading\" data-id=\"d6f149d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences dans le m\u00eame domaine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nous vous accompagnons volontiers dans la mise en place de votre strat\u00e9gie marketing. De la d\u00e9finition des objectifs au contr\u00f4le de gestion, nous d\u00e9veloppons pas \u00e0 pas une solution parfaitement adapt\u00e9e. Pour en savoir plus sur notre approche, cliquez ici.<\/p>\n","protected":false},"author":1,"featured_media":25353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[],"stellenanzeige":[],"referenzen":[176,177],"erfahrungsbericht":[],"class_list":["post-27426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-numerique","referenzen-marketing-et-communication","referenzen-strategie-conseil-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie et planification | Marketing num\u00e9rique | UGW.de<\/title>\n<meta name=\"description\" content=\"Comment organiser la gestion de projet dans le marketing num\u00e9rique ? 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