{"id":28480,"date":"2021-10-31T14:26:35","date_gmt":"2021-10-31T13:26:35","guid":{"rendered":"https:\/\/www.ugw.de\/sin-categorizar\/informe-ugw-3-2021\/"},"modified":"2023-01-06T17:03:30","modified_gmt":"2023-01-06T16:03:30","slug":"informe-ugw-3-2021","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/es\/estudios-y-noticias\/informe-ugw\/informe-ugw-3-2021\/","title":{"rendered":"Informe UGW 3\/2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28480\" class=\"elementor elementor-28480 elementor-7899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-591d67dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"591d67dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-246a388e\" data-id=\"246a388e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e44ff9d elementor-widget elementor-widget-heading\" data-id=\"3e44ff9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Informe UGW 3\/2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db5dbfe elementor-widget elementor-widget-heading\" data-id=\"7db5dbfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s cerca del comprador<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50dcca80 elementor-widget elementor-widget-text-editor\" data-id=\"50dcca80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00abM\u00e1s cerca del comprador\u00bb es el tema de portada de nuestro nuevo Informe UGW 03\/2021. Mostramos qu\u00e9 oportunidades tiene una empresa de ofrecer a los clientes un valor a\u00f1adido mediante actividades variadas en el punto de venta&#8230; Una forma de hacerlo es con un sistema shop-in-shop atractivo y de alta calidad: herramientas de comunicaci\u00f3n visual y un mundo de marca emocional activan a los compradores para que se convenzan de la calidad y sostenibilidad de los productos durante las primeras compras.<\/p>\n<p>Adem\u00e1s, ofrecemos valiosos consejos para el uso profesional de un medio a menudo infravalorado en las tiendas: una lista de comprobaci\u00f3n para profesionales resume lo que es importante para la radio en los puntos de venta.<\/p>\n<p>Nuestros art\u00edculos sobre los aniversarios de las marcas presentan los mecanismos de promoci\u00f3n y las campa\u00f1as de comunicaci\u00f3n con los que las marcas BRAUN y MILUPA celebraron sus centenarios (no s\u00f3lo) en los puntos de venta.<\/p>\n<p>M\u00e1s cerca del comprador que antes est\u00e1 la filial de UGW Colibri Beauty GmbH. Con el eau de parfum vegano y sostenible DELISEA, el equipo de distribuci\u00f3n comercializa por primera vez una marca directamente a los clientes finales.<\/p>\n<p>Con su software personalizado para la gesti\u00f3n de ventas, la herramienta de registro y an\u00e1lisis \u00abSALESTOM\u00bb, de eficacia probada, est\u00e1 m\u00e1s adaptada a los compradores profesionales y a sus necesidades de lo que permiten las soluciones est\u00e1ndar habituales.<\/p>\n<p>Estaremos encantados de apoyarle con nuestro equipo altamente cualificado y nuestros conocimientos espec\u00edficos del sector en todos los desarrollos estrat\u00e9gicos, el dise\u00f1o visual, la narraci\u00f3n comunicativa y la implementaci\u00f3n con apoyo del personal.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3596a5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1f3596a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/05\/studien-news-ugw-report-2021-03.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar informe<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f01f80b elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f01f80b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-649ac559\" data-id=\"649ac559\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d06fa31 elementor-widget elementor-widget-heading\" data-id=\"5d06fa31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudios complementarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b17d721 elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b17d721\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26463835\" data-id=\"26463835\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69f5b2a8 elementor-widget elementor-widget-heading\" data-id=\"69f5b2a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudios complementarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00abM\u00e1s cerca del comprador\u00bb es el tema de portada de nuestro nuevo Informe UGW 03\/2021. Mostramos las oportunidades que tiene una empresa de ofrecer a los clientes un valor a\u00f1adido mediante diversas actividades en el punto de venta.<\/p>\n","protected":false},"author":1,"featured_media":25613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-28480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informe-ugw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informe UGW 03\/2021 | Estudios | UGW.de<\/title>\n<meta name=\"description\" content=\"Nuestro Informe UGW 03\/2021 trata de la mejor colocaci\u00f3n posible en el punto de venta. M\u00e1s informaci\u00f3n sobre marcas que inspiran a trav\u00e9s de sus puntos de venta\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ugw.de\/es\/estudios-y-noticias\/informe-ugw\/informe-ugw-3-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe UGW 03\/2021 | Estudios | UGW.de\" \/>\n<meta property=\"og:description\" content=\"Nuestro Informe UGW 03\/2021 trata de la mejor colocaci\u00f3n posible en el punto de venta. 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