{"id":28405,"date":"2022-03-31T15:14:44","date_gmt":"2022-03-31T13:14:44","guid":{"rendered":"https:\/\/www.ugw.de\/sin-categorizar\/informe-sobre-marketing-en-el-punto-de-venta-2022\/"},"modified":"2023-01-06T17:03:00","modified_gmt":"2023-01-06T16:03:00","slug":"informe-sobre-marketing-en-el-punto-de-venta-2022","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/es\/estudios-y-noticias\/informe-de-marketing-en-el-punto-de-venta\/informe-sobre-marketing-en-el-punto-de-venta-2022\/","title":{"rendered":"Informe sobre marketing en el punto de venta 2022"},"content":{"rendered":"\t\t
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Informe sobre marketing en el punto de venta 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una imagen del estado de \u00e1nimo en el sector minorista de la alimentaci\u00f3n\nTemas basados en entrevistas a expertos\npor medialog y UGW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A diferencia de a\u00f1os anteriores, este informe no ofrece una imagen representativa del estado de \u00e1nimo del comercio minorista de alimentaci\u00f3n alem\u00e1n. En su lugar, el \u00abEspecial\u00bb 2022 de POS Marketing Report destaca temas de actualidad que mueven el sector desde el punto de vista de un experto. Entre septiembre y octubre se realizaron 12 entrevistas, de 30 a 60 minutos de duraci\u00f3n cada una, con responsables de la toma de decisiones en el sector minorista de la alimentaci\u00f3n, y la esencia de los resultados se condens\u00f3 en este informe cualitativo.<\/p>\n

Los temas, sin embargo, fueron tan variados como de costumbre: desde las medidas VKF en el suelo hasta las compras en l\u00ednea, desde el papel de la industria de bienes de consumo de alta rotaci\u00f3n hasta las marcas minoristas y desde la sostenibilidad hasta los conceptos innovadores de espacio en el suelo. Para las entrevistas se utiliz\u00f3 como base de discusi\u00f3n una gu\u00eda con preguntas y afirmaciones de un total de 14 categor\u00edas.<\/p>\n

El objetivo de este especial de investigaci\u00f3n de mercado es examinar los \u00faltimos avances y encontrar respuestas a los retos particulares de la crisis Corona a los que se enfrentan actualmente todos los responsables de la toma de decisiones en el sector y en la industria. Si con este estudio podemos contribuir a permitir una toma de decisiones m\u00e1s eficaz, habremos alcanzado este objetivo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Estudios complementarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Estudios complementarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Informe sobre marketing en el punto de venta 2022 Una imagen del estado de \u00e1nimo en el sector minorista de la alimentaci\u00f3n Temas basados en entrevistas a expertos por medialog y UGW A diferencia de a\u00f1os anteriores, este informe no ofrece una imagen representativa del estado de \u00e1nimo del comercio minorista de alimentaci\u00f3n alem\u00e1n. En […]<\/p>\n","protected":false},"author":1,"featured_media":25604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-28405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informe-de-marketing-en-el-punto-de-venta"],"yoast_head":"\nInforme de marketing de punto de venta 2022 | Estudios | UGW.de<\/title>\n<meta name=\"description\" content=\"En nuestros estudios de mercado actuales de 2022 puede obtener m\u00e1s informaci\u00f3n sobre el posicionamiento ideal en el mercado. 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