{"id":28341,"date":"2022-04-15T14:55:53","date_gmt":"2022-04-15T12:55:53","guid":{"rendered":"https:\/\/www.ugw.de\/sin-categorizar\/copa-del-mundo-2022-un-cuento-de-invierno-para-la-promocion\/"},"modified":"2023-01-06T17:02:59","modified_gmt":"2023-01-06T16:02:59","slug":"copa-del-mundo-2022-un-cuento-de-invierno-para-la-promocion","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/es\/estudios-y-noticias\/noticias\/copa-del-mundo-2022-un-cuento-de-invierno-para-la-promocion\/","title":{"rendered":"Copa del Mundo 2022: \u00bfun cuento de invierno para la promoci\u00f3n?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28341\" class=\"elementor elementor-28341 elementor-7949\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4acf6968 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4acf6968\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1361b07\" data-id=\"1361b07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ff7d916 elementor-widget elementor-widget-heading\" data-id=\"4ff7d916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Copa del Mundo 2022: \u00bfun cuento de invierno para la promoci\u00f3n?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11aef669 elementor-widget elementor-widget-heading\" data-id=\"11aef669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudio del comprador representativo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a04eab elementor-widget elementor-widget-text-editor\" data-id=\"33a04eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un tema que actualmente ocupa intensamente a propietarios de marcas y minoristas es la cuesti\u00f3n de si el Mundial de F\u00fatbol de 2022 en Qatar es un acontecimiento de marketing adecuado para el periodo prenavide\u00f1o, dado el controvertido debate pol\u00edtico sobre dinero, poder y monarqu\u00eda.<\/p>\n<p>Quienes respondan afirmativamente a esta pregunta deber\u00e1n prepararse para un duro duelo con Pap\u00e1 Noel, que defender\u00e1 sus tradicionales posiciones en el negocio prenavide\u00f1o cubriendo h\u00e1bilmente las superficies, o hacer causa com\u00fan con \u00e9l.<\/p>\n<p>Con este tel\u00f3n de fondo, POSpulse y UGW encuestaron a una muestra representativa de m\u00e1s de 1.000 compradores del sector minorista de alimentaci\u00f3n alem\u00e1n sobre sus opiniones y actitudes ante la Copa del Mundo de 2022.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd20459 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7fd20459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/05\/ugw-studie-kein-wintermaerchen-fuer-promotions.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar informe<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e1cd9ef elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e1cd9ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dbf9159\" data-id=\"1dbf9159\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aac53f8 elementor-widget elementor-widget-heading\" data-id=\"5aac53f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otros estudios y noticias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-655558e8 elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"655558e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-559ae3f3\" data-id=\"559ae3f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-175f3625 elementor-widget elementor-widget-heading\" data-id=\"175f3625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otros estudios y noticias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un tema que actualmente ocupa intensamente a propietarios de marcas y minoristas es la cuesti\u00f3n de si el Mundial de F\u00fatbol de 2022 en Qatar es un acontecimiento de marketing adecuado para el periodo prenavide\u00f1o, dado el controvertido debate pol\u00edtico sobre dinero, poder y monarqu\u00eda.<\/p>\n","protected":false},"author":1,"featured_media":24683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-28341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mundial 2022 - (K)ein Winterm\u00e4rchen f\u00fcr Promotions | Noticias<\/title>\n<meta name=\"description\" content=\"Llegamos al fondo de la controvertida 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