{"id":28257,"date":"2021-03-31T12:22:37","date_gmt":"2021-03-31T10:22:37","guid":{"rendered":"https:\/\/www.ugw.de\/sin-categorizar\/informe-sobre-marketing-en-el-punto-de-venta-2021\/"},"modified":"2023-01-06T17:03:29","modified_gmt":"2023-01-06T16:03:29","slug":"informe-sobre-marketing-en-el-punto-de-venta-2021","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/es\/estudios-y-noticias\/informe-de-marketing-en-el-punto-de-venta\/informe-sobre-marketing-en-el-punto-de-venta-2021\/","title":{"rendered":"Informe sobre marketing en el punto de venta 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28257\" class=\"elementor elementor-28257 elementor-7781\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec637f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec637f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fc1af91\" data-id=\"4fc1af91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f31506b elementor-widget elementor-widget-heading\" data-id=\"6f31506b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Informe sobre marketing en el punto de venta 2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5771e917 elementor-widget elementor-widget-heading\" data-id=\"5771e917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conocimientos actualizados sobre marketing en puntos de venta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd9fc01 elementor-widget elementor-widget-text-editor\" data-id=\"5bd9fc01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">La pandemia de Corona ha cambiado la vida privada y p\u00fablica y no se detiene en las puertas correderas y giratorias de las tiendas de comestibles y las farmacias. El comportamiento de compra a lo largo del recorrido del comprador en el comercio minorista de alimentaci\u00f3n alem\u00e1n (LEH) ha cambiado significativamente en los \u00faltimos meses. Las \u00faltimas tendencias y desarrollos se documentan en el actual Informe de Marketing en el Punto de Venta 2021, que el grupo de agencias UGW ha realizado en colaboraci\u00f3n con la empresa de crowdsourcing m\u00f3vil POSpulse y la revista especializada en alimentaci\u00f3n RUNDSCHAU.&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">Nota: Este informe ya no est\u00e1 disponible. Puede obtener el informe actual <a href=\"https:\/\/www.rundschau.de\/besser-verkaufen\/pos-marketing-report\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4933f747 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"4933f747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/03\/studien-news-ugw-pos-marketing-report-2022.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar informe<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8c2c69 elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8c2c69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48ebb69b\" data-id=\"48ebb69b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51061a0b elementor-widget elementor-widget-heading\" data-id=\"51061a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudios complementarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14221a4f elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14221a4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61061edf\" data-id=\"61061edf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56dd8dd6 elementor-widget elementor-widget-heading\" data-id=\"56dd8dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudios complementarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conocimientos actualizados sobre el marketing en el punto de venta en el comercio minorista de alimentaci\u00f3n y droguer\u00edas en casi 200 p\u00e1ginas.<\/p>\n","protected":false},"author":1,"featured_media":25622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-28257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informe-de-marketing-en-el-punto-de-venta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informe sobre marketing en el punto de venta 2021 | Estudios | UGW.de<\/title>\n<meta name=\"description\" content=\"Descubra nuestros estudios de mercado y aprenda m\u00e1s sobre el posicionamiento ideal en el mercado. 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