{"id":27349,"date":"2022-09-07T16:17:10","date_gmt":"2022-09-07T14:17:10","guid":{"rendered":"https:\/\/www.ugw.de\/sin-categorizar\/wm-2022-un-cuento-de-hadas-invernal-actualizacion\/"},"modified":"2023-01-06T16:52:26","modified_gmt":"2023-01-06T15:52:26","slug":"wm-2022-un-cuento-de-hadas-invernal-actualizacion","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/es\/estudios-y-noticias\/noticias\/wm-2022-un-cuento-de-hadas-invernal-actualizacion\/","title":{"rendered":"WM 2022 &#8211; \u00bfUN CUENTO DE HADAS INVERNAL? Actualizaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27349\" class=\"elementor elementor-27349 elementor-23361\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31251a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31251a49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-855d151\" data-id=\"855d151\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40234b9a elementor-widget elementor-widget-heading\" data-id=\"40234b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WM 2022 - \u00bfUN CUENTO DE HADAS INVERNAL? Actualizaci\u00f3n agosto 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ba1689 elementor-widget elementor-widget-heading\" data-id=\"58ba1689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfLa Copa del Mundo como cuento de invierno? La actualizaci\u00f3n de la encuesta LEH.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c38eb8 elementor-widget elementor-widget-text-editor\" data-id=\"55c38eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un tema que actualmente ocupa intensamente a propietarios de marcas y minoristas es la cuesti\u00f3n de si el Mundial de F\u00fatbol de 2022 en Qatar es un acontecimiento de marketing adecuado para el periodo prenavide\u00f1o, dado el controvertido debate pol\u00edtico sobre dinero, poder y monarqu\u00eda.<\/p>\n<p>Quienes respondan afirmativamente a esta pregunta deber\u00e1n prepararse para un duro duelo con Pap\u00e1 Noel, que defender\u00e1 sus tradicionales posiciones en el negocio prenavide\u00f1o cubriendo h\u00e1bilmente las superficies, o hacer causa com\u00fan con \u00e9l.<\/p>\n<p>En este contexto, UGW, en cooperaci\u00f3n con el proveedor de servicios de crowdsourcing POSpulse, encuest\u00f3 a una muestra representativa de unos 1.000 compradores del sector minorista de la alimentaci\u00f3n sobre sus opiniones y actitudes respecto a la Copa del Mundo de 2022. La primera oleada de la encuesta se realiz\u00f3 en febrero de 2022, y en agosto se actualiz\u00f3 con nuevos resultados.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f501969 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f501969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/09\/shopper_studie_wm-kein-wintermaerchen-report-update.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar informe<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bf51897 elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bf51897\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18ea7225\" data-id=\"18ea7225\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84a3a66 elementor-widget elementor-widget-heading\" data-id=\"84a3a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otros estudios y noticias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-270f0c8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"270f0c8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e25e20b\" data-id=\"6e25e20b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a32fcdf elementor-hidden-desktop elementor-hidden-tablet_extra elementor-widget elementor-widget-heading\" data-id=\"6a32fcdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otros estudios y noticias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un tema que actualmente ocupa intensamente a propietarios de marcas y minoristas es la cuesti\u00f3n de si el Mundial de F\u00fatbol de 2022 en Qatar es un acontecimiento de marketing adecuado para el periodo prenavide\u00f1o, dado el controvertido debate pol\u00edtico sobre dinero, poder y monarqu\u00eda.<\/p>\n","protected":false},"author":1,"featured_media":26399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-27349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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