{"id":31078,"date":"2023-02-13T17:19:59","date_gmt":"2023-02-13T16:19:59","guid":{"rendered":"https:\/\/www.ugw.de\/uncategorized\/pos-marketing-report-2023\/"},"modified":"2026-04-13T14:11:41","modified_gmt":"2026-04-13T12:11:41","slug":"pos-marketing-report-2023-2","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/en\/studies-news\/pos-marketing-reporting\/pos-marketing-report-2023-2\/","title":{"rendered":"POS Marketing Report 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31078\" class=\"elementor elementor-31078 elementor-31030\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c648629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c648629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8056ea3\" data-id=\"8056ea3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d01f641 elementor-widget elementor-widget-heading\" data-id=\"1d01f641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">POS Marketing Report 2023  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae84ee7 elementor-widget elementor-widget-heading\" data-id=\"2ae84ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The POS Marketing Report 2023 was created in a time of multiple crises.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7505d887 elementor-widget elementor-widget-text-editor\" data-id=\"7505d887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corona, the Ukraine war and the resulting supply bottlenecks and price increases place high demands on the resilience of market participants. Retailers and brands are encountering unsettled consumers who are looking more than ever for predictability, stability and orientation with regard to their household spending.<\/p><p>The interviews for the present study were therefore &#8211; as two years ago &#8211; again conducted under very special circumstances. In addition to the usual questions on customer behavior along the shopper journey, crisis-related behavior was also specifically queried in numerous subject areas. Thus, the study not only continues the time series of comparative results of established question sets, it also sheds light on significant changes in purchasing behavior.<\/p><p>The new POS Marketing Report 2023 comprises 202 pages and can be ordered for \u20ac499 at:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1137d554 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1137d554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.rundschau.de\/service\/supplements\/pos-marketing-report-2023\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf8af7b elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf8af7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a38f65e\" data-id=\"2a38f65e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c556c8 elementor-widget elementor-widget-heading\" data-id=\"39c556c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further studies &amp; news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6918c21 elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6918c21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390e31b9\" data-id=\"390e31b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2326b280 elementor-widget elementor-widget-heading\" data-id=\"2326b280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further studies &amp; news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Corona, the Ukraine war and the resulting supply bottlenecks and price increases place high demands on the resilience of market participants. Retailers and brands are encountering unsettled consumers who are looking more than ever for predictability, stability and orientation with regard to their household spending.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-31078","post","type-post","status-publish","format-standard","hentry","category-pos-marketing-reporting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POS Marketing Report 2023 - UGW.de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ugw.de\/en\/studies-news\/pos-marketing-reporting\/pos-marketing-report-2023-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POS Marketing Report 2023 - UGW.de\" \/>\n<meta property=\"og:description\" content=\"Corona, the Ukraine war and the resulting supply bottlenecks and price increases place high demands on the resilience of market participants. 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