{"id":26756,"date":"2022-09-07T16:17:10","date_gmt":"2022-09-07T14:17:10","guid":{"rendered":"https:\/\/www.ugw.de\/uncategorized\/wm-2022-a-winter-fairy-tale-update\/"},"modified":"2023-01-06T16:52:29","modified_gmt":"2023-01-06T15:52:29","slug":"wm-2022-a-winter-fairy-tale-update","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/en\/studies-news\/latest-news\/wm-2022-a-winter-fairy-tale-update\/","title":{"rendered":"WM 2022 &#8211; A WINTER FAIRY TALE? Update"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26756\" class=\"elementor elementor-26756 elementor-23361\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31251a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31251a49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-855d151\" data-id=\"855d151\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40234b9a elementor-widget elementor-widget-heading\" data-id=\"40234b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WM 2022 - A WINTER FAIRY TALE? Update August 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ba1689 elementor-widget elementor-widget-heading\" data-id=\"58ba1689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The World Cup as a winter fairy tale? The update on the LEH survey.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c38eb8 elementor-widget elementor-widget-text-editor\" data-id=\"55c38eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.<\/p>\n<p>Those who answer this question in the affirmative must be prepared for a tough duel with Santa Claus, who will defend his traditional placements in the run-up to Christmas by cleverly covering the surfaces &#8211; or make common cause with him.<\/p>\n<p>Against this background, UGW, in cooperation with the crowdsourcing service provider POSpulse, surveyed a representative sample of around 1,000 shoppers in the food retail sector on their opinions and attitudes towards the 2022 World Cup. The first wave of the survey ran in February 2022, and the survey was updated with fresh results in August.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f501969 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f501969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/09\/shopper_studie_wm-kein-wintermaerchen-report-update.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bf51897 elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bf51897\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18ea7225\" data-id=\"18ea7225\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84a3a66 elementor-widget elementor-widget-heading\" data-id=\"84a3a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More studies &amp; news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-270f0c8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"270f0c8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e25e20b\" data-id=\"6e25e20b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a32fcdf elementor-hidden-desktop elementor-hidden-tablet_extra elementor-widget elementor-widget-heading\" data-id=\"6a32fcdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More studies &amp; news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.<\/p>\n","protected":false},"author":1,"featured_media":23369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-26756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Cup 2022 - No winter fairy tale UPDATE | News | UGW.de<\/title>\n<meta name=\"description\" content=\"UPDATE: We get to the bottom of the controversial view on the World Cup in Qatar and determine what this has to do with shopper marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ugw.de\/en\/studies-news\/latest-news\/wm-2022-a-winter-fairy-tale-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Cup 2022 - No winter fairy tale UPDATE | News | UGW.de\" \/>\n<meta property=\"og:description\" content=\"UPDATE: We get to the bottom of the controversial view on the World Cup in Qatar and determine what this has to do with shopper marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ugw.de\/en\/studies-news\/latest-news\/wm-2022-a-winter-fairy-tale-update\/\" \/>\n<meta property=\"og:site_name\" content=\"UGW.de\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-07T14:17:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-06T15:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/09\/Studien_News_Teaserbild_WM-Wintermaerchen-august-2022.png\" \/>\n\t<meta property=\"og:image:width\" content=\"663\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"p622260\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"p622260\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ugw.de\\\/en\\\/studies-news\\\/latest-news\\\/wm-2022-a-winter-fairy-tale-update\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ugw.de\\\/en\\\/studies-news\\\/latest-news\\\/wm-2022-a-winter-fairy-tale-update\\\/\"},\"author\":{\"name\":\"p622260\",\"@id\":\"https:\\\/\\\/www.ugw.de\\\/en\\\/#\\\/schema\\\/person\\\/de3bdb68b02533290055ddb35fc81b1c\"},\"headline\":\"WM 2022 &#8211; 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