{"id":21794,"date":"2022-04-15T14:55:53","date_gmt":"2022-04-15T12:55:53","guid":{"rendered":"https:\/\/www.ugw.de\/uncategorized\/world-cup-2022-kein-wintermaerchen-fuer-promotions\/"},"modified":"2023-01-06T17:03:00","modified_gmt":"2023-01-06T16:03:00","slug":"world-cup-2022-kein-wintermaerchen-fuer-promotions","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/en\/studies-news\/latest-news\/world-cup-2022-kein-wintermaerchen-fuer-promotions\/","title":{"rendered":"World Cup 2022 &#8211; (K)ein Winterm\u00e4rchen f\u00fcr Promotions?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21794\" class=\"elementor elementor-21794 elementor-7949\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4acf6968 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4acf6968\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1361b07\" data-id=\"1361b07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ff7d916 elementor-widget elementor-widget-heading\" data-id=\"4ff7d916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">World Cup 2022 - (K)ein Winterm\u00e4rchen f\u00fcr Promotions?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11aef669 elementor-widget elementor-widget-heading\" data-id=\"11aef669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Representative shopper study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a04eab elementor-widget elementor-widget-text-editor\" data-id=\"33a04eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.<\/p>\n<p>Those who answer this question in the affirmative must be prepared for a tough duel with Santa Claus, who will defend his traditional placements in the run-up to Christmas by cleverly covering the surfaces &#8211; or make common cause with him.<\/p>\n<p>Against this backdrop, POSpulse and UGW surveyed a representative sample of more than 1,000 buyers in the German food retail sector on their opinions and attitudes towards the 2022 World Cup.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd20459 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7fd20459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/05\/ugw-studie-kein-wintermaerchen-fuer-promotions.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e1cd9ef elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e1cd9ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dbf9159\" data-id=\"1dbf9159\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aac53f8 elementor-widget elementor-widget-heading\" data-id=\"5aac53f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More studies &amp; news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-655558e8 elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"655558e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-559ae3f3\" data-id=\"559ae3f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-175f3625 elementor-widget elementor-widget-heading\" data-id=\"175f3625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More studies &amp; news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.<\/p>\n","protected":false},"author":1,"featured_media":20715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-21794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Cup 2022 - (K)ein Winterm\u00e4rchen f\u00fcr Promotions | News<\/title>\n<meta name=\"description\" content=\"We get to the bottom of the controversial view on the World Cup in Qatar and determine what this has to do with shopper marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ugw.de\/en\/studies-news\/latest-news\/world-cup-2022-kein-wintermaerchen-fuer-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Cup 2022 - (K)ein Winterm\u00e4rchen f\u00fcr Promotions | News\" \/>\n<meta property=\"og:description\" content=\"We get to the bottom of the controversial view on the World Cup in Qatar and determine what this has to do with shopper marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ugw.de\/en\/studies-news\/latest-news\/world-cup-2022-kein-wintermaerchen-fuer-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"UGW.de\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-15T12:55:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-06T16:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/05\/studien-news-wm-wintermaerchen.png\" \/>\n\t<meta property=\"og:image:width\" content=\"663\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"p622260\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"p622260\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ugw.de\\\/en\\\/studies-news\\\/latest-news\\\/world-cup-2022-kein-wintermaerchen-fuer-promotions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ugw.de\\\/en\\\/studies-news\\\/latest-news\\\/world-cup-2022-kein-wintermaerchen-fuer-promotions\\\/\"},\"author\":{\"name\":\"p622260\",\"@id\":\"https:\\\/\\\/www.ugw.de\\\/en\\\/#\\\/schema\\\/person\\\/de3bdb68b02533290055ddb35fc81b1c\"},\"headline\":\"World Cup 2022 &#8211; 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