{"id":21784,"date":"2021-03-31T12:22:37","date_gmt":"2021-03-31T10:22:37","guid":{"rendered":"https:\/\/www.ugw.de\/uncategorized\/pos-marketing-report-2021\/"},"modified":"2023-01-06T17:00:07","modified_gmt":"2023-01-06T16:00:07","slug":"pos-marketing-report-2021","status":"publish","type":"post","link":"https:\/\/www.ugw.de\/en\/studies-news\/pos-marketing-reporting\/pos-marketing-report-2021\/","title":{"rendered":"POS Marketing Report 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21784\" class=\"elementor elementor-21784 elementor-7781\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec637f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec637f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fc1af91\" data-id=\"4fc1af91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f31506b elementor-widget elementor-widget-heading\" data-id=\"6f31506b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">POS Marketing Report 2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5771e917 elementor-widget elementor-widget-heading\" data-id=\"5771e917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Up-to-date knowledge about POS marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd9fc01 elementor-widget elementor-widget-text-editor\" data-id=\"5bd9fc01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">The Corona pandemic has changed private and public life and does not stop at the sliding and revolving doors of grocery stores and drugstores. Shopping behavior along the shopper journey in German food retailing (LEH) has changed significantly in recent months. The latest trends and developments are documented in the current POS Marketing Report 2021, which the agency group UGW conducted in cooperation with the mobile crowdsourcing company POSpulse and the trade magazine RUNDSCHAU for the food trade.&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">Note: This report is no longer available. You can obtain the current report <a href=\"https:\/\/www.rundschau.de\/besser-verkaufen\/pos-marketing-report\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4933f747 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"4933f747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/03\/studien-news-ugw-pos-marketing-report-2022.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8c2c69 elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8c2c69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48ebb69b\" data-id=\"48ebb69b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51061a0b elementor-widget elementor-widget-heading\" data-id=\"51061a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14221a4f elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14221a4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61061edf\" data-id=\"61061edf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56dd8dd6 elementor-widget elementor-widget-heading\" data-id=\"56dd8dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Up-to-date knowledge about POS marketing in food retailing and drugstores on almost 200 pages.<\/p>\n","protected":false},"author":1,"featured_media":20990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"stellenanzeige":[],"referenzen":[],"erfahrungsbericht":[],"class_list":["post-21784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos-marketing-reporting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POS Marketing Report 2021 | Studies | UGW.de<\/title>\n<meta name=\"description\" content=\"Discover our market research studies and learn more about the ideal positioning in the market. 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