{"id":21186,"date":"2022-05-18T12:15:36","date_gmt":"2022-05-18T10:15:36","guid":{"rendered":"https:\/\/www.ugw.de\/services\/strategy-consulting\/"},"modified":"2023-01-16T16:57:12","modified_gmt":"2023-01-16T15:57:12","slug":"strategy-consulting","status":"publish","type":"page","link":"https:\/\/www.ugw.de\/en\/services\/strategy-consulting\/","title":{"rendered":"Strategy\/ Advice\/ Consulting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21186\" class=\"elementor elementor-21186 elementor-6914\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-461db7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"461db7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9316cb0\" data-id=\"9316cb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6da5952 elementor-widget elementor-widget-heading\" data-id=\"6da5952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strategy\/ Advice\/ Consulting<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2ec2f elementor-widget elementor-widget-text-editor\" data-id=\"5f2ec2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From strategy to marketing to sales, we are at your side as a partner. Our team designs and develops solutions tailored to your individual needs. Our analytical, conceptual, creative and communicative services cover a broad spectrum in the areas of consulting, communication and selling.<\/p>\n<p>The Marketing &amp; Sales Consulting team advises you, for example, on strategic market alignment, customer journey, price and condition system or touchpoint management. Creative minds from POS, retail and live marketing as well as PR take care of the optimal marketing of your products and services. The Digital Marketing Team promises you a successful online presence and digital marketing of your products or services.<\/p>\n<p>Or do you need more manpower? If so, the Sales Force Leasing &amp; Outsourcing and Personal Sales Promotion or Special Passage and POS Management departments will provide you with a team of motivated and dedicated experts.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb4347c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb4347c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcf44ca\" data-id=\"dcf44ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47296ac elementor-widget elementor-widget-toggle\" data-id=\"47296ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7461\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7461\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Marketing strategy &amp; concepts<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7461\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7461\"><p>We stand for excellent and, at the same time, implementation-strong marketing solutions based on your individual requirements and circumstances. Our consulting services range from analysis and strategy development to concrete recommendations for action in order to optimally prepare you for market and competitive developments and to achieve your strategic corporate goals.<\/p>\n<p><a href=\"https:\/\/www.ugw.de\/en\/references\/strategy-advice-and-consulting\/pharmaceutical-company-new-customer-acquisition-concept\/\">For reference<\/a><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7462\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7462\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Sales Outsourcing<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7462\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7462\"><p>The reasons for sales outsourcing can vary. It is often a question of supplementing the company&#8217;s own sales force sensibly and efficiently with external sales staff for certain tasks. Increasing sales and gaining new customers can be the focus here. You may also want to test a new concept or launch a product, but not invest in permanent staff right away. In consultation with you, we provide a professional sales team that represents your company and can be flexibly aligned to your requirements.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7463\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-7463\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Market Research &amp; Benchmarking<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7463\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-7463\"><p>How are your company and your products perceived? The earmarked collection of market data is one of UGW&#8217;s core services. This includes overarching trend studies to highlight current developments as well as benchmark surveys to derive concrete recommendations for action in specific markets. The spectrum ranges from store checks and mystery shopping to representative studies to gain target group insights and qualitative expert interviews to classify market trends.  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7464\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-7464\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Price &amp; Conditions Management<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7464\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-7464\"><p>Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. We uncover cost and value drivers as well as hidden potentials for optimizing your price and conditions model. By using state-of-the-art simulation tools, we minimize the risk of wrong decisions.<\/p>\n<p>In addition to the conception of pricing and conditions strategies, the implementation of our recommendations is an essential part of our work.<\/p>\n<p><a href=\"https:\/\/www.ugw.de\/en\/references\/strategy-advice-and-consulting\/dach-brand-beverage-industry-realignment-of-the-condition-system\/\">For reference<\/a><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7465\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-7465\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Customer Touchpoint Management Consulting<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7465\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-7465\"><p>Meeting or exceeding expectations is essential to customer satisfaction. Customer touchpoints are where customer expectations and company performance meet. We use a multi-stage model to precisely determine the relevant performance characteristics in order to obtain targeted information for optimizing your marketing mix!<\/p>\n<p><a href=\"https:\/\/www.ugw.de\/en\/references\/strategy-advice-and-consulting\/international-testing-service-provider-customer-touchpoint-management\/\">For reference<\/a><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7466\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-7466\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">POS Studies and Shopper Research<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7466\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-7466\"><p>Our marketing consulting and sales support are based on experience and at the same time on profound knowledge of current trends at the POS.<\/p>\n<p>What does the trade demand? What mistakes should you avoid at the POS? How is the digital POS evolving? Which marketing mechanics are relevant to which objectives?<\/p>\n<p>We answer these and many more questions with our primary studies by evaluating marketing activities as well as national surveys of selected experts, decision-makers from different industries and consumers.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7467\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-7467\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">DIGITAL DEVELOPMENTS - Startegy and Planning<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7467\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-7467\"><p>Advancing digitization and the dynamics that go with it are creating more and more new touchpoints. A mature online strategy including digital brand management is therefore indispensable.<\/p>\n<p>Websites, webshops, configurators, digital sweepstakes, tools, apps, etc. The possibilities of digital developments are huge. The possibilities for underlying content management systems, webshop systems and other tools is endless. We bring light into the darkness and advise you on the strategy and make your digital product a reality.  <\/p>\n<p>We help you develop the strategic planning of their activities. Based on analyses and insights, we uncover potential, formulate goals and develop strategies to achieve them.<\/p>\n<p><a href=\"https:\/\/www.ugw.de\/en\/references\/web-development-digital-solutions\/web-development\/digital-development-strategy-and-planning\/\">Our approach<\/a><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7468\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-7468\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Digital Marketing - Strategy and Planning<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7468\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-7468\"><p>We support you in the planning of your web project, the strategic alignment of your online communication and the development of a customer journey.<\/p>\n<p>Once the individual strategy is in place, the next step is planning. To avoid as many stumbling blocks as possible in the planning of your digital venture from the outset, we are happy to accompany you from kickoff to concept to finished product.<\/p>\n<p><a href=\"https:\/\/www.ugw.de\/en\/references\/marketing-communication\/online-marketing\/digital-marketing-strategy-and-planning\/\">Our approach<\/a><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7469\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-7469\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Digital Sales Setup \/ Planning AD Control<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7469\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-7469\"><p>Successful sales work is no coincidence. Changing market and competitive conditions require a continuous and consistent review of efficiency and effectiveness in sales.<\/p>\n<p>With the right strategy and a sales organization that is optimally tailored to your individual requirements, the productivity of your sales activities can be increased. We support you in all questions concerning sales management, especially from the perspective of digital solutions. Our tools support you in planning and managing your sales teams and provide real-time insights from your ongoing POS activities in order to react quickly and in a targeted manner.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Marketing strategy &amp; concepts\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>We stand for excellent and, at the same time, implementation-strong marketing solutions based on your individual requirements and circumstances. Our consulting services range from analysis and strategy development to concrete recommendations for action in order to optimally prepare you for market and competitive developments and to achieve your strategic corporate goals.<\\\/p>\\n<p><a href=\\\"https:\\\/\\\/www.ugw.de\\\/en\\\/references\\\/strategy-advice-and-consulting\\\/pharmaceutical-company-new-customer-acquisition-concept\\\/\\\">For reference<\\\/a><\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Sales Outsourcing\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The reasons for sales outsourcing can vary. It is often a question of supplementing the company&#8217;s own sales force sensibly and efficiently with external sales staff for certain tasks. Increasing sales and gaining new customers can be the focus here. You may also want to test a new concept or launch a product, but not invest in permanent staff right away. 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We use a multi-stage model to precisely determine the relevant performance characteristics in order to obtain targeted information for optimizing your marketing mix!<\\\/p>\\n<p><a href=\\\"https:\\\/\\\/www.ugw.de\\\/en\\\/references\\\/strategy-advice-and-consulting\\\/international-testing-service-provider-customer-touchpoint-management\\\/\\\">For reference<\\\/a><\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"POS Studies and Shopper Research\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Our marketing consulting and sales support are based on experience and at the same time on profound knowledge of current trends at the POS.<\\\/p>\\n<p>What does the trade demand? What mistakes should you avoid at the POS? How is the digital POS evolving? Which marketing mechanics are relevant to which objectives?<\\\/p>\\n<p>We answer these and many more questions with our primary studies by evaluating marketing activities as well as national surveys of selected experts, decision-makers from different industries and consumers.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"DIGITAL DEVELOPMENTS - Startegy and Planning\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Advancing digitization and the dynamics that go with it are creating more and more new touchpoints. A mature online strategy including digital brand management is therefore indispensable.<\\\/p>\\n<p>Websites, webshops, configurators, digital sweepstakes, tools, apps, etc. The possibilities of digital developments are huge. The possibilities for underlying content management systems, webshop systems and other tools is endless. We bring light into the darkness and advise you on the strategy and make your digital product a reality.  <\\\/p>\\n<p>We help you develop the strategic planning of their activities. Based on analyses and insights, we uncover potential, formulate goals and develop strategies to achieve them.<\\\/p>\\n<p><a href=\\\"https:\\\/\\\/www.ugw.de\\\/en\\\/references\\\/web-development-digital-solutions\\\/web-development\\\/digital-development-strategy-and-planning\\\/\\\">Our approach<\\\/a><\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Digital Marketing - Strategy and Planning\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>We support you in the planning of your web project, the strategic alignment of your online communication and the development of a customer journey.<\\\/p>\\n<p>Once the individual strategy is in place, the next step is planning. To avoid as many stumbling blocks as possible in the planning of your digital venture from the outset, we are happy to accompany you from kickoff to concept to finished product.<\\\/p>\\n<p><a href=\\\"https:\\\/\\\/www.ugw.de\\\/en\\\/references\\\/marketing-communication\\\/online-marketing\\\/digital-marketing-strategy-and-planning\\\/\\\">Our approach<\\\/a><\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Digital Sales Setup \\\/ Planning AD Control\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Successful sales work is no coincidence. Changing market and competitive conditions require a continuous and consistent review of efficiency and effectiveness in sales.<\\\/p>\\n<p>With the right strategy and a sales organization that is optimally tailored to your individual requirements, the productivity of your sales activities can be increased. We support you in all questions concerning sales management, especially from the perspective of digital solutions. Our tools support you in planning and managing your sales teams and provide real-time insights from your ongoing POS activities in order to react quickly and in a targeted manner.<\\\/p>\\n\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8247731 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8247731\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d906a2\" data-id=\"6d906a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6300283 elementor-widget elementor-widget-heading\" data-id=\"6300283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">References from Strategy\/ Advice\/ Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4fc21f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4fc21f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42d71ba\" data-id=\"42d71ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7112b07 elementor-widget elementor-widget-heading\" data-id=\"7112b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0b0ba elementor-widget elementor-widget-text-editor\" data-id=\"7b0b0ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you have any questions for us? Then feel free to contact us.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d906f6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d906f6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8158a98\" data-id=\"8158a98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb00891 elementor-widget elementor-widget-template\" data-id=\"bb00891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"21315\" class=\"elementor elementor-21315 elementor-8190 elementor-8190\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7640c078 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7640c078\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e74aa37 ugw-partner-col-pic\" data-id=\"7e74aa37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e4e6fdb elementor-widget elementor-widget-image\" data-id=\"2e4e6fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-vorstand-torsten-kiesslich-300x300.jpg\" class=\"attachment-medium size-medium wp-image-20809\" alt=\"\" srcset=\"https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-vorstand-torsten-kiesslich-300x300.jpg 300w, https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-vorstand-torsten-kiesslich-150x150.jpg 150w, https:\/\/www.ugw.de\/wp-content\/uploads\/2022\/06\/ugw-geschaeftsleitung-vorstand-torsten-kiesslich.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-425ed1cb ugw-partner-col\" data-id=\"425ed1cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54459f35 elementor-widget elementor-widget-heading\" data-id=\"54459f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Torsten Kiesslich<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19844b4a elementor-widget elementor-widget-heading\" data-id=\"19844b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Board of Directors<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23336583 elementor-widget elementor-widget-heading\" data-id=\"23336583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">UGW AG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108752c5 elementor-widget elementor-widget-heading\" data-id=\"108752c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"mailto:t.kiesslich@ugw.de\">t.kiesslich@ugw.de<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721ffacb ugw-partner-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"721ffacb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/de.linkedin.com\/in\/torsten-kiesslich-31a09a5\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" data-prefix=\"fab\" data-icon=\"linkedin\" class=\"svg-inline--fa fa-linkedin fa-w-14\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strategy\/ Advice\/ Consulting From strategy to marketing to sales, we are at your side as a partner. Our team designs and develops solutions tailored to your individual needs. Our analytical, conceptual, creative and communicative services cover a broad spectrum in the areas of consulting, communication and selling. The Marketing &amp; Sales Consulting team advises you, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":21102,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"stellenanzeige":[],"class_list":["post-21186","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy, Advice and Consulting | UGW.de<\/title>\n<meta name=\"description\" content=\"We advise you from the strategy to the implementation of your projects. Our range of services covers all the important core points. Here more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ugw.de\/en\/services\/strategy-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy, Advice and Consulting | UGW.de\" \/>\n<meta property=\"og:description\" content=\"We advise you from the strategy to the implementation of your projects. Our range of services covers all the important core points. 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