Your success is our goal

Studies & Tools

In order to always know what strategies and tactics are the best to make our customers even more successful, we create our own studies and tools.


They are trend studies, which we create on our own and in cooperation with relevant media specialists of the relevant sectors. For example, the biannual UGW report, which provides background information from first hand and case studies.


With PROBAR you receive trends at the push of a button. In order to be able to provide an even more competent assessment of important promotion campaigns, UGW works together with the market researchers of AC Nielsen.





WOM-Net Extension

You would like to use your promotional contacts sustainably and win genuine brand ambassadors? With the WOM-Net Extension, you can accomplish that!

UGW Report 02|2016

Valuable background information, detailed case studies as well as up-to-date reports for specialists and executives from marketing and sales at first hand.


Pinpoint POS marketing through shopper marketing: This is the central idea of Scan. The shopper and activities to activate the shopper are the focus of our study.


Sales PRO is a consulting concept and stands for "SALES EXCELLENCE PROGRAM". Based on the experience of over 15 years of consulting and more than 60 consulting projects for medium-sized companies and corporations, we have developed Sales Pro to realize direct sales increases and / or lower sales costs for companies.


Keep track of what is happening at the POS: ProMap illustrates the most important promotion activities on the buyer, sales force and trade level.


Trends at the push of a button: With ProBar®, you are always familiar with the latest trends in promotion and promotion mechanisms in the food retail industry.

Your success is our goal

The marketing experts

We support our customers from idea to execution and gladly also beyond. Our core areas of communication, consulting, promotion and sales cover everything from external service leasing to creation and sales optimization.