Optimization of the sales management & compensation system
Customer
Global Player Pharma/Health Care
Project
Sales increase in the OTC area
Power range
Strategy/ Advice/ Consulting
Description
Increase sales effectiveness and efficiency by developing a customized sales management and compensation model.
The focus was on realigning the conditions policy for the OTC business with the aim of optimizing the sales management and remuneration system.
Main focus
- Development of a condition system for performance-oriented processing of the various customer groups.
- Creation of a sales management and compensation model to optimize sales effectiveness and efficiency
Your contact
References from the same area
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
Market leader OTC / Health Care – Optimization of the condition system
Complete redesign of the pharmacy vs. wholesale condition system to reduce the volume of conditions, taking into account the sales strategy objectives in the condition system, as well as ensuring operationality for sales and transparency for sales intermediaries.
International cosmetics group – conditions and incentive system
This included the structural adjustment and alignment of the system with the marketing objectives in the different categories and led to the development of a transparent planning and control basis.
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
Market leader OTC / Health Care – Optimization of the condition system
Complete redesign of the pharmacy vs. wholesale condition system to reduce the volume of conditions, taking into account the sales strategy objectives in the condition system, as well as ensuring operationality for sales and transparency for sales intermediaries.
International cosmetics group – conditions and incentive system
This included the structural adjustment and alignment of the system with the marketing objectives in the different categories and led to the development of a transparent planning and control basis.