Optimization of the condition system
Customer
Market leader OTC /
Health Care
Project
Redesign of the condition system in the OTC segment
Power range
Strategy/ Advice/ Consulting
Description
Vollständige Neugestaltung des Konditionensystems Apotheke – Großhandel zur Reduktion des Konditionenvolumens unter Berücksichtigung der vertriebsstrategischen Zielsetzungen in der Konditionensystematik sowie Gewährleistung der Operationalität für den Vertrieb und Transparenz bei den Absatzmittlern.
Main focus
- Strategic and operational delineation of net price positioning of distribution channels.
- Drastic reduction of gray market deliveries.
- Significant increase in contribution margin for selected key accounts.
- Reduction of the volume of conditions on sales by >5% points (period 2 years).
Your contact
References from the same area
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
International cosmetics group – conditions and incentive system
This included the structural adjustment and alignment of the system with the marketing objectives in the different categories and led to the development of a transparent planning and control basis.
DACH Brand Beverage Industry – Realignment of the Condition System
Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
International cosmetics group – conditions and incentive system
This included the structural adjustment and alignment of the system with the marketing objectives in the different categories and led to the development of a transparent planning and control basis.
DACH Brand Beverage Industry – Realignment of the Condition System
Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.