Conditions and incentive system

Customer

International cosmetics group

Project

Development of a conditions and incentive system for consumer goods (FMCG)

Power range

Strategy/ Advice/ Consulting

Description

Our task was to reduce non-performance-related condition modules.

This included the structural adjustment and alignment of the system with the marketing objectives in the different categories and led to the development of a transparent planning and control basis.

Main focus

  • Creation of a control-oriented condition system and condition structure.
  • Significant reduction in the spread of conditions.
  • Increase “pay-for-performance” through strategic reinvest by customer value.

Your contact

Torsten Kiesslich

Board of Directors

UGW AG

References from the same area