Conditions and incentive system
Customer
International cosmetics group
Project
Development of a conditions and incentive system for consumer goods (FMCG)
Power range
Strategy/ Advice/ Consulting
Description
Our task was to reduce non-performance-related condition modules.
This included the structural adjustment and alignment of the system with the marketing objectives in the different categories and led to the development of a transparent planning and control basis.
Main focus
- Creation of a control-oriented condition system and condition structure.
- Significant reduction in the spread of conditions.
- Increase “pay-for-performance” through strategic reinvest by customer value.
Your contact
References from the same area
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
Market leader OTC / Health Care – Optimization of the condition system
Complete redesign of the pharmacy vs. wholesale condition system to reduce the volume of conditions, taking into account the sales strategy objectives in the condition system, as well as ensuring operationality for sales and transparency for sales intermediaries.
DACH Brand Beverage Industry – Realignment of the Condition System
Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
Market leader OTC / Health Care – Optimization of the condition system
Complete redesign of the pharmacy vs. wholesale condition system to reduce the volume of conditions, taking into account the sales strategy objectives in the condition system, as well as ensuring operationality for sales and transparency for sales intermediaries.
DACH Brand Beverage Industry – Realignment of the Condition System
Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.