This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.
How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
With the launch of the WMF Perfection Series, WMF aims to enrich the world of discerning coffee connoisseurs in the premium segment. The new series makes it possible to perceive coffee enjoyment with all the senses – from the high-quality appearance, to the haptic stimuli during operation, to the individually customizable coffee taste.
On behalf of Deutsche Post, UGW designed a concept for a social media paid campaign on Facebook and Instagram. This was subsequently also implemented, optimized and reported by UGW.
Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours.
Concept development, creative elaboration, production, controlling and budget management, as well as the entire national implementation including logistics, set-up and dismantling, management of decoration teams and project documentation of POS experience placements.
The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.
Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created.
Design and implementation of a gondola head display for the product launch at retail partner dm. The central communication message to the customer was sustainability and care as product benefits.