Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.
Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.
Concept for professional key account management for optimal support of “key customers
Development of a cross-business unit international marketing strategy (time horizon: 5 years) in the energy sector.
Development of strategies to increase market position and profitability in the relevant on-trade channels (out-of-home channels)
Development of solution concepts for the acquisition of new customers in different sales channels.Improvement of sales process performance.
Optimization of customer touchpoints to guide customers more successfully through the customer journey. Extensively capture, document, and prioritize all touchpoints across all phases of the customer journey. Evaluation of touchpoints by customers and non-customers to identify optimization potential. Analysis of customer requirements in the relevant touchpoints to select performance features that increase customer satisfaction and delight customers.
Strategic realignment of the company through a (re)positioning that differentiates it from the competition. Profiling of the company through a clear corporate mission statement and a new communicative orientation (USP, Benefit, Reason Why, Claim).