The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.
In collaboration with the client, UGW developed new visual merchandising guidelines to best present the brand and product and more effectively encourage the end consumer to buy. In coordination with the existing collections, graphic modules and various presentation elements were to be developed and integrated into the newly created visual merchandising guidelines for a wide variety of space conditions.
For the product launch of a new shoe woven from just one thread, a unique and eye-catching window display was to be developed. It was a product innovation that was to be presented in a prominent department store in downtown Munich via a large display window. The main element in the shop window was a runner figure, which, like the advertised product, was made from only one strand of wire. In addition, key visuals and individual product presentation elements were developed.