The goal of a national campaign at all Opel dealers in Germany was the implementation of a centrally controlled campaign concept for the acquisition of new customers and the marketing of the Opel product range.
In order to provide the best possible additional service to the dealership’s customers and to keep the database quality continuously up to date, a customer service center was set up for customers.
Customers were contacted on the basis of a request for contact or on the basis of maintaining contact, at regular intervals.
Thanks to the continuous exchange between the customer and the service center, it was possible to respond directly to current customer requests.
In order to offer the company’s customers the best possible quality and accessibility around the customer programs, a customer communication center was set up, which links all areas of the company via 360-degree communication.
A web store support was deployed for a nationally operating retail company, which was to support the client’s online activities. The task of the store support was to establish a new business unit and to provide technical support in the area of CRM database maintenance or to navigate the end customer by telephone in case of queries.